www.scaramangashop.co.uk is a website which has been clearly designed to help its customers find what they are looking for in just a few clicks.
For example, let’s imagine I was a customer who was looking for a leather satchel which would give me enough space to store a laptop, as well as some A4-sized documents and other assorted knick-knacks;
Whilst plenty of fashion websites out there give their customers specs on their product dimensions, Scaramanga goes the extra mile, by providing a ‘bag size guide’ which, in this imagined scenario, would indicate that a ‘Large Retro’ or ‘Medium Wide’ leather satchel would be just perfect for my needs.
The bag size guide is cleverly designed to give site visitors a very good idea of the kind of items which would fit inside each bag, including the actual size of laptops that each leather satchel design can hold.
The online shopping experience at Scaramanga is designed to be smooth, easy and fun: and, thanks to the vast selection of fashion items, leather journals and retro-chic home décor and furnishing items on offer, it was possible to test just how easy it would be for users to find a specific item or discover new products.
Despite the website holding so many varied products, the process of finding a specific item is quick and easy; there’s a handy search function, clearly-marked menus and large, easy-to-find photos that link to each category.
Discovering new products is also pretty easy at Scaramanga: I’d imagine that, if you were looking for a gift, but didn’t know exactly what you wanted, you could find something suitable by having a browse through the site: for example, the homepage features a scrolling ‘new in this season’ section, which shows off the latest items that have been added to their online store: there’s also a ‘recommended by Scaramanga’ section on the homepage, which shows off new products in an interesting way.
When you click on a specific product, all of the information you’d expect is displayed, including:
- The price
- How many units of the product are still in stock
- Detailed delivery cost info
- A detailed textual product description, including dimensions, etc.
- Multiple large product photographs, showing each item in detail
- Reviews of the product by other site visitors
- Related items, in an ‘also available’ section
- And further elements, like a ‘Tell a friend’ option
Our tests have shown that the checkout process is efficient and user friendly, making the process of discovering and ordering products from Scaramanga a simple, pain-free experience.
All in all, Scaramanga is a carefully constructed, effective website with some unique design twists, high-quality photography and easy navigation.
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