Wild Pair’s fantastic online store: http://www.wildpair.co.nz/ really caught our attention, thanks to its wide range of killer fashions, fancy footwear and energetic online presence.
What’s the story behind ‘Wild Pair’?
This New Zealand-based family business first made waves way back in the 1990s with their legendary, cutting-edge high-street stores: Since then, they’ve moved from strength to strength, with a wide range of shoes, accessories and fashion items now available from their online store, as well as from their array of outlets throughout NZ.
As a brand which now looks set to conquer Australia and the USA, we thought the time was right to dive in and review this trailblazing firm’s online shopping experience.
A wild selection of wares
Unlike many fashion sites out there, Wild Pair’s offering gives off a relaxed, friendly and informal vibe which immediately made us feel at ease when browsing this Kiwi firm’s products.
The website is laid out in a clear, logical fashion and makes excellent use of high-quality photography to really create a ‘wow-factor’ that immediately spells out exactly what this brand has to offer: Cutting-edge fashions from the coolest brands around, at reasonable prices.
A site that’s simple to navigate
The homepage of this website is dominated by a large, attractively-designed rotating image banner, as well as some prominently-positioned image link boxes: The animated banners are logically arranged to give the user quick access to key promotions or featured product ranges, whilst the link boxes make it simple to find products within a user’s chosen price-range.
Aside from these main calls to action, the Wild Pair website offers a prominently positioned, accurate search function and a comprehensive list of top-level categories, via a top-navigation bar.
Effective, thoughtful design flourishes abound
Thanks to the website’s limited, subdued palette, the colourful, carefully-composed product shots really have a chance to shine on each page, creating an experience akin to thumbing through a trendy fashion magazine, or a coffee-table photography book.
With a clear emphasis on products, the user doesn’t have to look far to find an item that they’ll be interested in viewing: In fact, the process of viewing items couldn’t be any simpler…
Upon hovering over a product shot, the user is informed of one of this website’s killer features: The ability to ‘quick-view’ products without navigating away from a category-level view: This clever touch means that a user can quickly browse all items up-close, without constantly having to go back-and-forth between windows and tabs.
Clear product images
When it comes to fashion purchases, there really is nothing worse than product images which don’t give the user a clear idea of what the item will look like when they finally get it in their hands; Thankfully, Wild Pair’s website doesn’t fall into this trap: Their product images are simply stunning!
By using multiple shots per product, it is possible to view the desired item from a number of distinct angles, or to see how it would look in different colour-ways: Throw in the super-sharp ‘hover to zoom’ feature, detailed product descriptions and customer reviews and you have all the hallmarks of an effective online store.
In summary
Our team found the shopping experience at Wild Pair to be flawlessly slick, exciting and fun: We have the pleasure to award it top marks for design, usability and the stunning range of products on offer: Whether you are on the hunt for Wild Pair Women’s Shoes, Wild Pair Men’s Shoes, a designer dress or a funky accessory, make sure you bookmark Wild Pair!
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